Privacy Policy

Privacy Policy

Effective date: 2 September 2026
Last updated: 2 September 2026

Liepāja Guide is operated by Scott (“we”, “us” or “our”). This Privacy Policy explains how information is collected, used and protected when you visit liepajaguide.com.

For questions about this policy or your personal information, contact:

Email: scott@liepajaguide.com

1. Information we collect

Information you provide

If you contact us through the website or by email, we may collect:

  • Your name
  • Your email address
  • The subject of your enquiry
  • The content of your message
  • Any other information you choose to provide

Please do not send sensitive personal information through the contact form.

Information collected automatically

When you visit the website, certain technical information may be recorded automatically by our website, hosting provider, security services and analytics tools. This may include:

  • Your IP address
  • Browser and device type
  • Operating system
  • Referring website or search engine
  • Pages visited
  • Approximate location derived from your IP address
  • Date and time of access
  • Website performance and error information
  • Interactions with website content

This information is used to operate, secure and improve the website.

2. How we use information

We may use information for the following purposes:

  • To respond to enquiries
  • To operate and maintain the website
  • To understand how visitors use the website
  • To improve our articles, navigation and visitor experience
  • To detect spam, abuse, security incidents and technical problems
  • To measure website and advertising performance
  • To display and manage advertising
  • To comply with legal obligations
  • To establish, exercise or defend legal claims

We do not sell personal information.

3. Legal bases for processing

Where the General Data Protection Regulation (“GDPR”) or similar legislation applies, we process personal information under one or more of the following legal bases:

  • Consent: Where you have agreed to analytics, advertising or another optional use of your information.
  • Legitimate interests: To operate, secure and improve the website, respond to ordinary enquiries and understand website performance, provided those interests are not overridden by your rights.
  • Steps taken at your request: When you contact us and ask for information or assistance.
  • Legal obligations: Where processing is necessary to comply with applicable law.
  • Legal claims: Where information is needed to establish, exercise or defend a legal claim.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

4. Cookies and similar technologies

Cookies are small text files stored on your device. We and our service providers may use cookies, local storage, pixels, web beacons and similar technologies.

These technologies may be used for:

  • Essential website functions
  • Remembering privacy and cookie choices
  • Security and fraud prevention
  • Measuring website traffic and performance
  • Understanding how visitors use the website
  • Advertising and measuring advertisement performance
  • Showing personalized or non-personalized advertisements

Where required by law, non-essential cookies are used only after consent has been requested through the website’s consent notice.

You can also block or delete cookies through your browser settings. Blocking some cookies may affect how the website functions.

5. Google Analytics

We may use Google Analytics to understand how visitors find and use Liepāja Guide.

Google Analytics may collect information such as:

  • Pages visited
  • Approximate location
  • Device and browser information
  • Referring sources
  • Visit duration
  • Interactions with website content
  • IP address and related technical identifiers

We use this information in aggregated form to understand website performance and improve our content.

You can learn more from the Google Privacy Policy and Google’s explanation of how it uses information from sites and apps using its services.

Google also provides a Google Analytics opt-out browser add-on.

6. Google AdSense and advertising

We may use Google AdSense and other advertising services to display advertisements on Liepāja Guide.

Third-party vendors, including Google, may use cookies, web beacons, IP addresses and other identifiers to serve, measure and personalize advertisements.

In particular:

  • Google and other third-party vendors may use cookies to serve advertisements based on a visitor’s previous visits to this website or other websites.
  • Google’s use of advertising cookies enables Google and its partners to serve advertisements based on visits to Liepāja Guide and other websites.
  • Advertising providers may collect information about advertisement views, interactions, device characteristics, approximate location and browsing activity.
  • Depending on your location and privacy choices, advertisements may be personalized or non-personalized.

You can control personalized advertising through Google Ad Settings.

More information about Google’s use of data is available at How Google uses information from sites or apps that use its services.

Where required, we use a consent management platform to request and record advertising choices. Refusing personalized advertising does not necessarily prevent advertisements from appearing; you may instead receive non-personalized or limited advertisements.

7. Service providers and data sharing

We may share information with trusted service providers where necessary to operate the website. These may include:

  • Website hosting providers
  • Website security and spam-prevention providers
  • Contact-form services
  • Analytics providers
  • Consent-management services
  • Advertising providers
  • Technical support providers

These providers may process information only as required to provide their services, subject to their own legal responsibilities and contractual arrangements.

We may also disclose information:

  • When required by law or a valid legal request
  • To protect the rights, security or property of Liepāja Guide, its visitors or others
  • To investigate fraud, abuse or security incidents
  • In connection with a sale, transfer or reorganisation of the website or its business assets

We do not share contact-form information with advertisers for their own direct marketing.

8. International data transfers

Some service providers, including Google, may process information outside Latvia or the European Economic Area.

Where required, international transfers are protected through an adequacy decision, standard contractual clauses or another legally recognised safeguard.

You may contact us if you would like further information about the safeguards relevant to your personal information.

9. Data retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • The nature of an enquiry
  • Operational and security requirements
  • Analytics or consent-management settings
  • Legal, accounting or reporting requirements
  • The need to establish, exercise or defend legal claims

Contact messages are deleted when they are no longer needed, unless continued retention is required for legal or legitimate business reasons.

Technical logs and analytics information are retained according to the settings and retention schedules of the relevant service providers.

10. Your data protection rights

Depending on where you live and the applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion of your information
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Withdraw consent
  • Request data portability where applicable
  • Lodge a complaint with a data-protection authority

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email scott@liepajaguide.com. We may need to request reasonable information to verify your identity before responding.

If you are in Latvia, you may also contact the Data State Inspectorate of Latvia (Datu valsts inspekcija). Information about data-subject rights and complaints is available at dvi.gov.lv.

11. Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No website or internet transmission can be guaranteed to be completely secure. You should avoid sending confidential or sensitive information through an ordinary contact form or email.

12. Children’s privacy

Liepāja Guide is a general travel-information website and is not specifically directed at children.

We do not knowingly collect personal information from children through the website. If you believe a child has provided personal information without appropriate permission, contact us so that it can be reviewed and deleted where appropriate.

13. External websites

Our articles contain links to tourism organisations, transport operators, accommodation providers, event websites and other third-party services.

We do not control those websites and are not responsible for their privacy practices. Visitors should review the privacy policy of any external website they use.

14. Automated decision-making

Liepāja Guide does not use personal information to make decisions that produce legal or similarly significant effects based solely on automated processing.

Third-party advertising services may use automated systems to select or personalize advertisements, subject to your consent choices and the provider’s privacy terms.

15. Changes to this policy

We may update this Privacy Policy when our website, service providers, advertising arrangements or legal obligations change.

The latest version will be published on this page with a revised “Last updated” date. Material changes may also be highlighted through the website or consent notice where appropriate.

16. Contact

For privacy questions, requests or complaints, contact:

Liepāja Guide
Email: scott@liepajaguide.com
Website: https://liepajaguide.com